Instructor: BJ Fogg

Insight into how computing products, from websites to mobile phone software, can be designed to change attitudes and behaviors. By understanding captology we can harness this power for pro-social outcomes, such as promoting health, education, empathy, and civic involvement. However, because persuasive technology can be used for undesirable ends, an understanding of captology can also help us protect ourselves and our children from unwanted computer-based influence.

Key concepts in captology, demonstrate examples of persuasive technology products, and outline some principles that give interactive experiences the ability to motivate and persuade.

Videos:

• Nuggets
• Best Practice
• Case Study
• Persuasion Theme
• Mobile Persuasion Innovation Project:
  • "Ribbit": A mobile phone application for second language learning

Click here to go to video page