ED225X

 
Professor BJ Fogg
  
This course provided an introduction to the new and growing field of captology with an emphasis on learning. We reviewed the key concepts in the field, read the leading thinkers, worked on a series of rapid design projects to change behavior or attitudes and compiled an extensive portfolio of work.


Assignments
Reducing Power Consumption: Bright Idea
Motivating Music Practice
Avoiding UV rays
Palm-Sized Persuasion: MySAT
Beyond "Shoot 'em up" Games: Dolphin Power
Motivating Mastery: M3 Cube
Dark Side Design: Fit or Fat?
Masters Redesign: Digital Voices Mural Project