Why don't women play video games (vignette)

For my vignette I'm exploring why nongamers do not game. This is a project for my ED 229B class. We are creating a presentation about our journey discovering the needs of our master's project audience. This process will lead us to a more refined question for our master's project.

The world is full of two types of people - those who play games and those who do not.
I aim to build educational material that will appeal to both. So I've read about what people want in videogames. I haven't read about people who don't want video games want. So I figure a significant number of those people are women. So I'm focusing on them to start

Papers I'm reading
WOMEN AND VIDEO GAMING: GENDERED IDENTITIES AT PLAY by Elisabeth Hayes- Suggests that interest in gameplay may because of lack of experience and not any biologic or motivational differences.

Women and Massively Multiplayer Online Role Playing Games: Their roles and their effect - paper about women gamers in games like the Sims online. They play for the social interaction.


Websites I'm lurking:
Grrlgamer.com
Women in Games International

Conference I'm attending:
WIGI - super awesome opportunity! It fits right into my topic area.