Presenting my Vignette
What do women want in Video games? For the last week I've explored this question. How to explain my journey is a challenge. I liked what Visa did in their Life takes visa campaign. I just don't have that much media. Also I'm not 100% convinced I've got THE right answer. After listening to Malcolm Gladwell's podcast I'm not convince people actually know what they want. Here's a great picture summarizing it the weakness of relying on human's judgement of what they like.. I'm definitely going to pull some thoughts out of our reading on Personas and maybe compile personas using stock images from Getty. I will formulate a composite of the three types of people I met. One of the frag dolls did something similar when she posted on personalities of gamer women.Here is a link to my flash presentation (html or exe). Tip: Use the left and right arrows to navigate.


1 Comments:
Crystal Dyanmics uses personas to develop their game characters. See http://www.mtv.com/news/articles/1525303/20060302/index.jhtml?headlines=true. This flash movie uses personas to understand our market.
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