Culture as a mediator for Technology

I am amazed when I here people suggest that some ethnicities are more technical than others. It implies that some people don't use technology because they belong to a racial group that isn't "good" with tools. I want to suggest that perhaps the ways some tools are taught and marketed is biased towards a particular culture. For example, the computer nerd is a lone guy working by himself in a basement. That image might attract more western individualistic societies. However if you want to market computers to Latin or African-heritage groups, for example, you might consider community based images. In Bellamy's Desiging Educational Technology: Computer Mediated Change article, he explores how technology if it is to be accepted culturally must: involve learning activities where they solve real problems, hands-on, amongst a community of peers and experts. The result is: enabling the culture to define the usefulness of tools from there lens. The reason why we see lag in technology adoption is because groups haven't put their own cultural stamp on the technology. Furthermore, rebranding of technology is inhibited by schools that emphasise one cultural viewpoint and don't adopt community based learning methods.