Theoretical Framework for Adinas Deck:
-George Gerbners Cultivation Analyst Theory: Television Influences Reality
-Alfred Banduras Social Cognitive Theory: Repeated, simple and rewarded messages can cause viewers to empathize with what they see and hear
- Bransford, et al. & Interactivity: Linear videotapes are much less effective for creating contexts students can explore and reexamine
In a survey of over 1,500 children who use the Internet regularly (Ybarra & Mitchell, 2004), children who both bully others only and are the themselves the victims of Cyber Bullying are in the greatest need of intervention and services.  These youth manifest the highest levels of depression and behavior problems and are least monitored by their parents. (Manke, 2005). Hence, the technological solution of Adinas Deck is focused on helping both the bully and the victim.
Eric Eriksons Stages of Psychosocial Development and theorist Alfred Bandura are the rational for using a group of girls rather than one girl. This addresses adolescents need for significant relations in peer groups (Erickson). According to the Kaiser Family Foundation, Peer education has been proven to be a highly effective prevention strategy with youth (Rider, 2001). It further models (Bandura) an example for the viewer by showing the capability of positive interactions within a clique.

John Sulers theory of Toxic Disinhibition: rude language and harsh criticisms, anger, hatred, even threats. Or people explore the dark
underworld of the internet, places …they would never visit in the real world.
- Jennifer Beers study on the orbitofrontal cortex: people are inhibited online because their brains cannot process emotional cutes
- Adriana Galvan’s article on Neurological Research on the Orbitofrontal Cortex in Adolescents

Peer Groups
Eric Eriksons Stages of Psychosocial Development and theorist Alfred Bandura are the rational for using a group of girls rather than one girl. This addresses adolescents need for significant relations in peer groups (Erickson). According to the Kaiser Family Foundation, Peer education has been proven to be a highly effective prevention strategy with youth (Rider, 2001). It further models (Bandura) an example for the viewer by showing the capability of positive interactions within a clique.

Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action. (Bandura, 1977, p.22).

Theoretical Framework for Cyber Bully Education and Solutions within an episode Adinas Deck:Throughout the series, the characters in Adinas Deck will help their peers gain a better understanding of the social and neurological causes of cyber bullying.  The goal is that a Cyber Bully viewer will better understand the reasons for their actions, and ultimately, the consequences of their behavior.

The characters in the show will help the viewer gain a better understanding of neurological responses to technology, using the following research:

1. Social context Cues Theory (Kiesler 1991):
1. Typically, when social context cues are strong, behavior tends to be relatively other focused, differentiated and controlled. When social context cues are weak, peoples feelings of anonymity tend to produce relatively self-centered and unregulated behavior. That is people are relatively unconcerned with making a good appearance (Cottrell, Wacj, Sekerak, and Rittle 1968). Their behavior becomes more extreme, more impulsive, and less socially differentiated (Diener, Fraser, Beamon, and Kelem 1976; Singer, Brush and Lublin 1965)." (pp. 1495-1496).
2. John Sulers Psychology of the Internet, specifically his theory of toxic disihibition
3. Neurological Research
1. Jennifer Beers study on the orbitofrontal cortex: people are less inhibited online because their brain cannot process emotional cues.
2. Adriana Galvans  article, Neurological Research on the Orbitofrontal Cortex in Adolescents